Privacy & Security

At Atlas Automotive Equipment (hereafter “the Store”), we respect and protect the privacy of our customers and those who use our website. The following Privacy Statement provides details about how your personal information is collected and used. This privacy statement applies to the network of Atlas Automotive Equipment websites, and products that are located in, but not limited to the www.atlasautoequipment.com and multiple forwarded domains.

What about my privacy?

The store has developed relationships with our customers based on respect and integrity.

We are committed to protecting your privacy while providing you with a positive experience on our websites and in using our products and services.

This Privacy Policy explains our privacy practices and provides information on how and why we collect, use, and share your personal information. It also describes the choices available to you regarding use, access, deletion, and correction of your personal information.

We value your trust, and we commit to you that we will treat your information with the same honesty and sensitivity that we would treat our own.

How We Collect Your Personal Information

We collect personal information through your interactions with us. This includes when you actively provide it, automatically when you use our websites, apps, and services, or from business partners or other users of our services. We may also infer or derive personal information based on other information we collect.

What Personal Information We Collect

• Contact Information/Identifiers: Name, username, email address, phone number, mobile phone number for SMS/MMS, identity documents, IP address, and any other identifiers provided when accessing or using our services.
• Payment Information:  Billing name, address, and credit card or other payment information.
• Other Information:  Social media profiles, LinkedIn URLs, custom profiles, and any other information voluntarily provided or publicly available.
• Account Information:  Usernames, account numbers, phone numbers, language preference, title, department.
• User Content:  Files, communication content (e.g., documents, SMS, pictures, transcripts, notes, recordings, voicemails) or other information uploaded or provided by users.
• Service Usage Data:  Device information, system logs, usage logs, backend logs, client logs, internal feature usage analytics, cookie identifiers, traffic data, quality of service data, fraud and threat analysis data, connection type, and related information.
• Geolocation Information:  Information about your location when using our services.
• SMS Messages:  Content of SMS/MMS messages for customer service, peer-to-peer, marketing, sales, and items that violate our spam rules.
• Inferred or Derived Data:  Summarized information included in recorded content processed by conversational intelligence.
• Communications with Us:  Surveys, calls, emails, messages, chatbot interactions, etc.
• Other Information:  Any personal information voluntarily provided through service use or integrations with other applications.

How We Use Your Personal Information

We use your personal information for the following purposes:

• Communicate with you (phone, email, SMS/MMS, direct messaging through social media, and other forms of mediated communication).
• Verify your identity to prevent fraud.
• Create your account.
• Provide and improve our services.
• Manage orders and customer relationships.
• Market and advertise our services.
• Conduct surveys.
• Provide internal training and quality assurance.
• Optimize interactions with our teams.
• Connect you to and enhance your experience with our websites, apps, and services.
• Provide customer dashboards and reports.
• Conduct fraud and threat analysis.
• Monitor data center and network performance.
• Conduct analytics to improve service performance.
• Personalize your experience.
• Comply with applicable laws.
• Perform billing.

We may use artificial intelligence, machine learning, or similar technology to provide, maintain, support, and improve our services and interactions with you.

We use the latest encryption technology to keep your personal information safe. All your ordering information — including your name, address, and credit card number — is encrypted using a secure server for maximum security. Your credit card and billing information cannot be read as it travels to our ordering system. To ensure that your information is even more secure, once we receive your credit card information, we store it on a server that isn’t accessible from the Internet.

Credit card transactions are handled by a third-party financial institution, which receives the credit card number and other personal identifying information only to verify the credit card numbers and process transactions. If you feel more comfortable doing so, you are welcome to call in your credit card information and complete your purchase by phone.

Cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added, and the cookie helps analyze web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyze data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

How, Why, and What Personal Information We Share with Third Parties

We share personal information for legitimate business or legal purposes with the following third parties:

• Our affiliates.
• Business partners for marketing or selling our services.
• Service providers, contractors, vendors, or agents operating on our behalf.
• Third parties in connection with corporate transactions.
• Law enforcement agencies, regulatory or governmental bodies, or other third parties as required by law.
• Other third parties with your consent.

How We Respect Your Privacy Rights

We provide opportunities to access, review, modify, and delete your personal information. For requests regarding personal information processed on behalf of our customers, please contact the relevant customer service representative directly.

Your Privacy Rights as an US/CA/EEA/UK/Swiss Resident

• Access, rectification, objection, restriction, erasure, portability, and withdrawal of consent.
• Right to lodge a complaint with a supervisory authority.
• No automated decision-making.

Your Additional Privacy Rights as a Resident of Certain U.S. States

• Data portability, knowledge and access, deletion, non-discrimination, rectification, opt-out of selling or sharing personal information.
• Verification of requests using name and email, with additional information as needed.

How We Keep Your Personal Information Secured

We take appropriate steps to protect your personal information from loss, misuse, unauthorized access, disclosure, alteration, or destruction.

How Long We Retain Your Personal Information

We retain your personal information no longer than necessary for the purposes it was collected, unless required by law. When no longer needed, we delete or anonymize the information.

International Data Transfers

Your personal information may be transferred to and processed in countries with different data protection laws. We comply with applicable data privacy frameworks and safeguards for such transfers.

Children’s Privacy

We do not knowingly collect or solicit personal information from children under 16 outside of specific contexts subject to the Children’s COPPA notice.

Updates to this Policy

We may update this Privacy Policy periodically. Any changes will be posted on our websites, and where appropriate, notified to you via email.

Contact Us

For any questions, comments, or concerns about this Privacy Policy, please contact us via our Contact Us page.